If you have any form of social media you have probably seen at least one celebrity riding on what appears to be a mini Segway without handlebars. These new self-balancing scooters have become the latest phenomenon , with new companies coming out everyday to get a part of the action. These new electric rides have a top speed of 10mph and only take about an hour to charge. The original scooters were called Hovertrax and made by a company known as Inventist in Washington. They retail for about $1,495 and debuted to the public in 2014. Once companies in China realized how efficiently they could make these scooters they expanded world wide. Hundreds of companies began producing the nearly identical two-wheeled devices. One of the most popular scooters today is the “PhunkeeDuck”.

The “PhunkeeDuck” has been one of the most successful scooters thus far. By giving scooters to numerous celebrities, millions of followers are able to see how much fun the company’s products are. On Instagram, Justin Bieber and his friends can be seen doing the conga line throughout his house on PhunkeeDucks. Meek Mill and Nicki Minaj can even be seen dancing together on their PhunkeeDucks in the rappers’ “All Eyes On You” music video. Combine the views and likes on these two videos alone and over 40 million people have seen the PhunkeeDuck. Some celebrities even decided to make their own self-balancing scooter. Rapper Soulja Boy created the Souljaboard, which is currently being sold for $1,500.

Some companies are skipping celebrities and catching consumers’ eyes with their extremely low prices. Instead of paying between $1,000 and $2,000, some scooters can be bought for only $350. Most of these independent entrepreneurs are offering their products on eBay and Amazon to easily communicate with customers. As well as send their version of the self-balancing scooter around the world. With all the attention around these scooters, they may become the next form of short distance transportation.